Portfolio
HIGHLIGHT REEL
PHOTOGRAPHY
Photography for services, events, product, and real estate.
Marketing & Campaign Strategy
A look at how a handful of focused ad campaigns turned modest budgets into real contracts and leads across construction, home services, education, and more.
General contractor
Lead generation campaign for ADU construction across a 50-mile radius of Los Angeles, combining graphic ad variations with video from the contractor, myself, and completed projects. Running as a Lead Form campaign, $311 in spend produced roughly $290,000 in signed contracts within the first month.
Pool contractor
Lead generation for pool repair and new construction within a 20-mile radius of Canoga Park, built around a single direct video ad with a clear headline and phone number as the call to action. $635 in spend produced $21,000+ in signed contracts over two months, with an estimated $80,000–$100,000 still in the pipeline when the client discontinued service.
Wedding media
Lead generation for Eleven6's own wedding photography and videography pipeline, targeting the Central Valley through all of Southern California. A photo collage cut into video ran under two tested headlines, "Still Looking?" and "Are You Planning a Wedding?", combining a Message campaign with a Traffic campaign. $440 in spend produced $23,000 in signed contracts over three months.
preschool
Enrollment campaign for a Montessori preschool, targeting a 5-mile radius and testing three audience layers: parents, parents interested in early education, and parents interested in early education within the top 25% of income for the area. Creative included an enrollment offer graphic, multiple cuts of the school's commercial, a classroom walkthrough, a personal invite from a teacher, and photos of the classrooms. $1,800 in spend produced 153 leads over six months.
restoration company
Channel strategy for an emergency restoration service, pairing Google Local Services Ads for immediate-intent jobs with an organic push built on SEO blog content and ongoing Google Business Profile updates for trust and visibility. $5,100 in spend produced $110,000 through LSA and $40,000+ through organic over the last 90 days.
RESULTS
Social media content & management
A look at how social media content and management looks across industries and different goals.
Quality Master
Ongoing Instagram management built around consistent visual quality. Every post is held to the same production standard so the account itself functions as a portfolio of the brand's craft, not just a feed of updates.
BEFORE
after
BeacH CITIES MONTESSORI
Ongoing social media management for the school, with direct positive feedback from parents specifically because the content gives them visibility into what the school does day to day, the classroom moments, and activities they wouldn't otherwise see.
BIG ARTS TACOS
Ongoing content creation and social media management that grew the account by 500 followers over the last 30 days, with approximately 200,000 views generated from content created and published in that period.
Brand & Visual Identity
Cross-industry proof that you can learn an audience and adapt a visual style to speak to it, whether that means building something new or working inside a brand that already exists.
Bright soap studio
Full brand build including logo, packaging design, website, and tee shirts for their farmer's market presence. A ground-up identity system carried consistently across print, product, digital, and apparel, from the label on the soap to what the team wears while selling it.
Freedom Church
Creative direction and design work within Freedom's established style, a mix of grunge, modern, and minimalist elements that shifts by ministry. Women's conference, Men's group, and general church collateral each carry their own distinct feel, and the work is keeping all of it recognizably "Freedom" while still speaking differently to each audience. Deliverables include campaign brochures, church flyers, book covers, and sermon thumbnails.
MEDIA & PRODUCTION
From concept and branding to full production and editing, we help voices find their format and their audience.
Haven! The Podcast
Full production role: filming, editing, short-form clipping, and thumbnail design for every new episode. Consistent daily content drove rapid growth to roughly 71,000 followers and approximately 20 million views across Instagram and TikTok in under a year.
UNCOMPLICATED PODCAST
Producer role: managing the YouTube channel, podcast platform distribution, and social accounts, from SEO and thumbnails to captioning. Three full seasons and a live recording event grew the show's reach, alongside a giveaway initiative that put 1,000 Bibles into the community.
